| Should I Sell
My Home Myself? |
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It's a question thousands of homeowners ask themselves every
year. If you're one of them, you have some difficult decisions
awaiting you because selling your home can be a long and complex
process. So, it's important to think about all the potential implications
- both positive and negative - before choosing to go it alone.
To help you make the decision that's right for you, below is
a list of some of the duties and responsibilities you would face
as an independent home seller.
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| Pricing Your Home |
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- Your first responsibility as an independent home seller is
assigning your home an accurate value, meaning the highest price
a ready, willing and able buyer will pay.
- As part of that decision, you need to consider comparable
properties in your area, current market conditions, as well
as the cost of financing and its availability.
- Remember that your listing should be in line with comparable
properties and market trends - you don't want your home to linger
on the market or sell for a lower price than you might have
otherwise received.
- You should also remember that "For Sale by Owner"
homes typically attract bargain hunters who may expect you to
lower your price since they, too, are looking to save money
on REALTOR® commissions
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| Marketing Your Home
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| Independent home sellers must also market their properties
to the public. That means: |
- Putting up signage that is consistent with local ordinances
- Developing and paying for display and classified ads in your
local newspapers
- Holding open houses
- Working to ensure your home gets good word-of-mouth exposure
among your friends, neighbors and community organizations.
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| Showing Your Home |
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- As an independent home seller, you would be responsible for
all showings of your home.
- With that in mind, always encourage prospects to make an appointment,
and discourage drop-ins.
- Work to screen the "buyers" from the "lookers"
- curiosity-seekers are common at "For Sale by Owner"
homes.
- You should also pre-qualify potential buyers to ensure they
can afford to buy your home.
- When the time comes to negotiate, you'll need to be prepared
and informed.
- Try to resolve any doubts your buyers might have, work to
keep their interest high and make a final agreement as quickly
and efficiently as possible.
- Once an offer is made, agree on the price and terms, respond
to objections and try to be responsive and flexible to legitimate
concerns.
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| Drawing Up Contracts |
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- Every independent home seller should have an attorney or another
qualified individual to preside over all agreements.
- That individual will draw up the contract and manage the sale
proceedings and closing. He or she might also help you set the
closing date and time.
- You should be sure to include a list of items you want written
into the contract, including any personal property that is to
remain with the home (like the refrigerator, microwave oven,
dishwasher, etc.), or items excluded from the sale.
- Also remember that, as the seller, you are obligated by law
to disclose any material defects in your property to the purchaser.
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| Is a Goodwin Realty
Agent a Better Choice? |
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| Selling your own home takes a lot of hard work and
know-how. Making even a small mistake can spell serious trouble.
By working with a GOODWIN REALTY AGENT, you gain the services of
a professional with training in residential sales. Not only does
that free you from the time-consuming tasks involved with selling
your home, it gives you the added expertise to help maximize the
profit from your home. |
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| A GOODWIN REALTY AGENT can help you sell your home
faster and for the best price by: |
- Pricing your home accurately by conducting a Comparative Market
Analysis. This research will help support the price with comparable
facts and statistics
- Advertising your home in the most visible outlets in your
area
- Accessing out-of-town buyers through the nationwide network
of ReloBrokers and REALTOR.com
- Suggesting easy ways to make your home more attractive to
potential buyers
- Exploring alternative financing methods that can help relieve
a potential buyer's financing concerns
- Scanning the Multiple Listing Service to locate active buyers
through a special nationwide network of resources
- Acting as a third-party negotiator between you and the buyer,
making sure the selling price and buying price are optimal for
both parties
- Screening prospects so you don't have to expose your family
to any stranger who knocks at your door
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Think of the services a GOODWIN REALTY AGENT provides
as an investment, one that immediately repays itself in the quick,
efficient and successful sale of your home.
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